Our Mission

A Letter from Ingrid Jackel, our CEO

In the past 10 years Physicians Formula has diligently worked to bring you the latest innovations in color cosmetics found in drug and discount stores without sacrificing our high quality standards. Today we're taking it one step further with Organic wear®. As a company, we're making a commitment to embrace healthier, green living habits and provide to you, our loyal customer, with affordable greener alternatives!

We all hear about the little things we can all do to make a difference. The little things we can do sometimes come at a high price, and only a few can afford to make a difference. But Organic wear® changes that - by making organic origin cosmetics available to everyone.

The math is simple:
Little Steps x A Few = not so big of a difference.
Little Steps x Many = A Big Difference

This became our mission while developing the greenest makeup ever created without compromising performance. After all, to really enjoy a better, greener world, we need to feel and look good!

Our philosophy in this difficult yet extremely rewarding new brand development process can be summarized in a quote by famous designer Ross Lovegrove: as like him, we "exercised organic essentialism - using nothing more - nothing less than what was needed" to provide you with the first 100% natural, certified organic color cosmetics line!

Enjoy!

Ingrid Jackel, CEO
Physicians Formula, Inc.